Product Development
Traffic Intelligence: A Self-Hosted Analytics Platform
Built a self-hosted, real-time traffic analytics platform as an alternative to third-party trackers, with full data ownership.
01
The Challenge
Third-party analytics tools mean sending every visitor's data to an external company. A self-hosted alternative was needed — one that still delivers real-time insight without giving up ownership of the data.
02
The Approach
1
Built a real-time visitor tracking pipeline in Laravel, capturing engine, device, and OS breakdowns per visit.
2
Implemented bot vs. human detection with a bot-rate KPI, so bot traffic doesn't distort real visitor metrics.
3
Built an hourly heatmap that auto-localizes to each visitor's timezone.
4
Added UTM source, campaign, and medium attribution, along with geo mapping and top landing page / referrer breakdowns.
5
Built 30 and 90-day trend charts with engine-level filtering using Chart.js.
03
The Outcome
A production, self-hosted analytics platform now live — no third-party data sharing, and full control over retention and access.
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Ajish
Stephen